As the distribution of beer for Guinness Anchor Berhad (GAB) is the company’s core business and focus, JJ aspires to be, and remain as, the leading supplier for GAB in Malaysia.

Vision Statement

Vision Statement
To become and remain as the leading supplier for Guinness Anchor Berhad (GAB) in Malaysia


JJ is seeking to expand the company’s business by providing high quality products and services with a commitment to social responsibility to ensure healthy market growth.

Mission Statement

Mission Statement
To increase market shares in GAB while maintaining exceptional customer services and social responsibility as our highest priority.


  • 2011

    In 2011, JJ Suppliers was set up with the aim to provide for its own outlet needs safeguarding it from the distribution of adulated wines.
  • 2012

    In 2012, JJ Suppliers acquired Guinness Anchor Berhad (GAB) distribution rights gaining significant assurance to its expert support base.
  • 2013

    Two years after its establishment, JJ Suppliers doubled in size expanding into two supply warehouses of 7,000 and 20,000 square feet respectively. JJ Retails, the company’s retail outlet which also provides wine education and consulting services was launched in 2013.
  • 2014

    2014 saw the refurbishment of JJ Retails’ wine bar to create more seating capacity and enhanced ambience, complete with an in-house chef and dining services.


  • 2011 JJ Suppliers wholesale office in Scudai, Johor was established.
  • 2012 JJ became key distributor for Guinness Anchor Berhad (GAB).
  • 2013 JJ became a GAB distributor in the area of Skudai, Johor.
  • 2014 JJ was awarded Top 7 GAB Distributor in the GAB Term One Distributor Assessment.
  • 2014 JJ was granted Top 2 GAB Distributor in the GAB Distributor Maturity Profile Assessment.


Leadership Team

JJ Suppliers is headed by a dynamic leader with a construction background, an operator of clubhouses and nightclubs who is experienced in the entertainment industry.

Marketing Team

With a commitment in the pursuit of excellence and quality as its motto, the role of the Sales and Marketing Manager along with his team of Customers Relations, Business Development and Touch Points Service Managers is to promote GAB products and services tapping into JJ’s market niche by providing professional consulting with added value to its clients.

Sommeliers Team

The Court of Master Sommelier engages in premium wine sourcing and is charged with the task of wine education and consulting as well as staff training to ensure that employees are well-equipped with product knowledge so as to enhance staff performance and service delivery.

Management Team

The team of the Finance Manager, the IT Technician as well as the Supply Chain Manager is set up with its aim to ensure the smooth flow of operations and to provide efficient resources and support in collaboration with the company’s strategic plan and business needs including the reduction of manual labour by introducing machinery and tools for goods handling and delivery.